Strategic Planning Lab 2020

11 Mar 2020

The Cerebral Palsy Society is this year’s creative subject brief at the Strategic Planning Lab 2020.

The event, which is facilitated by AUT University and the Commercial Communications Council, is a fantastic opportunity for the Society to receive guidance, wisdom and advice from some of the brightest communication and marketing minds in the industry.

The event will attempt to demystify the word “strategy” and help increase the value offered during and intensive 3-day course, hosted by Media Design School.

The first day begins in March and will culminate in a presentation workshop on April 1, and will attended by professionals from XERO, Bauer Media, TVNZ, Saatchi & Saatchi, DDB and The Research Agency.

“If I have one piece of advice it’s for all marketers to learn about strategy,” Marketing Professor Mark Ritson said.
CPS will present an overview of our organisation to the group, including some of the barriers we’ve experienced in raising profile and funds. The experts will brainstorm potential ideas to move forward.

This opportunity will continue to propel CPS forward as the organisation grows, to enhance its ever diversifying membership.

We are grateful for the support and expertise of the Commercial Communications Council and FCB PR & Activation for assisting CPS on this journey.